Ron Goch
The Telios Group
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Marketers Seeking Gold at Daytona

July 2nd 2007

I read an interesting online article from Brandweek on How Marketers Will Seek Gold at the 50th Daytona 500.  Whether you’re into auto racing or not, it’s an interesting read on how markers will activate millions on the “The Great American Race,” which is slated for Feb 17.

Although over seven months away, the article points out there will be nearly 50 products branded with the 50th anniversary logo on store shelves this week.

Ron Goch,
The Telios Group
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