Ron Goch
The Telios Group
Email Ron

April 26, 2024

I was reading through a series of promotions a hockey team is hosting this season, and the $1 hot dogs and $1 French fries offered for a Friday Family Night are attractive offers to get a family interested in attending a hockey game.

What I found interesting, though, is the hockey team didn’t offer a family ticket special, only the $1 concession items. I’m curious if the $1 concession items – keep in mind families need to purchase expensive soft drinks in souvenir cups! – are enough to persuade families to attend a hockey game…especially those first time attendees.

I wouldn’t think so, but that’s just my opinion. Maybe people weigh out the cost of the game with the cost of eating out and decide to check out a hockey game as a result of the savings on hot dogs and French fries.

I’m still not convinced the first-time hockey attendees will be persuaded to attend a hockey game with their family because a team is offering $1 hot dogs and $1 French fries, and the first-time attendees – those who have never attended a hockey game or who have considered, but for whatever reason have chosen not to attend – are the fans hockey teams need to persuade if they’re going to grow its fan base.

***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples

Average Rating: 4.4 out of 5 based on 298 user reviews.

[ | | | | ]

Comment | Permalink

To reply to this article, please enter your name and write your comment in the textbox below. Some HTML tags are allowed, but others will be stripped if you enter them in your comments.

April 26, 2024

Leave a Reply