August 27th 2007
I read a story in The New York Times about a committee that met to discuss the possibility of seeking sponsorship for the financially strapped Golden Gate Bridge, and I think it is a creative and great strategy to preserve the bridge.
A sponsorship consultant hired for the project said the sponsorship would be tastefully done, and the sponsorship would be “understated.”
Some may question whether “advertising” is the best way to address the bridge’s needs, and my response, “why not?”
It makes a great deal of sense to me. It addresses the needs of the bridge and could accomplish the sponsorship objectives for a company looking to brand its company with high visibility and awareness.
Ron Goch, The Telios Group
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