Ron Goch
The Telios Group
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Do You Believe in What You Sell?

August 8th 2006

Many people sell products and services because they sincerely believe they are selling the world’s greatest product or service, and there are some people who are in sales because it’s an opportunity to make a living or collect a paycheck.

Do you sincerely care about your customers, and believe in the product and services you sell?

Joe Girard once said: “Being sincere is the easiest part of selling. It’s simply a matter of caring about your customer and believing in what you sell. If you don’t feel this way, my advice to you is to seek other employment or find a product to sell that you believe in.”


Ron Goch, The Telios Group 

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