Ron Goch
The Telios Group
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Women Sending Many More Cards Than Men

February 14th 2007

Each year, over one billion Valentine’s are sent worldwide on this day, according to the Greeting Card Association, making Valentine’s Day the second largest card-sending day of the year behind Christmas.

That makes sense to me, but the statistic that surprised me was how many more women than men send cards.  I’ve always viewed Valentine’s Day as a mutual exchange of Valentine’s, but that’s hardly the case since the Association reports 85 percent of greeting cards are purchased by women.

Maybe that doesn’t surprise some of you, but I was very surprised.

I’m in that 15 percent and I figure many of the guys I know are also, but who knows, I could be wrong about that too.

Ron Goch,
The Telios Group
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