Ron Goch
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Recession and Decreased Ticket Prices

April 13th 2009

I read an article in the LA times this weekend – Recession Brought Baseball Back Where It Should Be.  The story shares how the Arizona Diamondbacks sell tickets for $5, hot dogs for $1.50, sodas for $1.50, which means a family of four can enjoy a Diamondbacks game, hot and drinks for only $32.

The article shared that according to Team Marketing Report, the cost of four tickets at the average price, four hot dogs, four sodas, two beers, two caps and parking comes to $196.79.

There’s no question the down economy has many people questioning their discretionary spending, and it’s been great to see how sports teams have accommodated fans and the down economy is various innovative and creative ways.

It’ll be interesting to see what happens with ticket, concessions and merchandise pricing when the economy strengthens.

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