Ron Goch
The Telios Group
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Follow a Leader

September 22nd 2008

I enjoy participating in mentoring programs.  It’s a terrific way to pass on what others have given to me and assist youth, as well as up and coming executives in the sports business and in life.

A retailer has developed the “Follow a Leader” initiative that’s a creative essay program where youth have the opportunity to win a day with a leader, a $1,000 savings bond, lunch with a leader, and $5,000 for their school.

It’s a terrific contest with some great prizes, and what I like most of all is that it positively impacts today’s youth and the community.  I wish more businesses were this creative with their marketing efforts that not only brings great visibility and awareness to their business, but also significantly impacts youth and the community.

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