Ron Goch
The Telios Group
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Create a Memory

May 12th 2006

I recently was listening to a radio interview and heard an event manager say “We’re in the memory business. We want everyone who attends our events to go home with a special memory.”

This is similar to how I view events, and I’ve described it as creating an excellent event experience versus creating a memory. I like “creating a memory” better than “creating an excellent event experience.”

It’s simple and succinct.

Just think…if everyone in your organization has the objective to create a memory for your customer – each day, at each of your events, and with each interaction with a customer – you and your associates would be creating a lot of lifelong memories for your customers, and in the process, lifelong fans.

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Ron Goch, The Telios Group 

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