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Research
Most
sports executives are looking for strategies to attract
and retain more fans, sponsors and donors, and a way to
do it effectively and efficiently.
It’s
said that “If marketing is the engine of business,
then market research is the fuel that drives the engine.”
The
Telios Group offers the following research practices:
Focus
Groups
Survey Research
Reporting/Presentations
Evaluations
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"The Telios Group
developed a survey for our fans. We received a
great response from our fans and the information served as
an excellent foundation for strategic planning.
“We
find Ron Goch and The Telios Group to be a great asset to
our marketing program, and also like The Telios Group for
their ability to understand the needs of a mid-major institution."
Chad Gerrety
Assistant Athletic Director
Weber State University
“I
had the pleasure of working with Ron Goch during the four
years he spent with the University of Utah athletics department. He
is absolutely tireless when it comes to research, and when
he finds something he thinks will work, he works just as
hard to develop a plan and implement it. Ron's attention
to detail, his energy and appreciation for both new ideas
and ways to improve time-tested ideas are unmatched. Ron
never does anything part way. He is a finisher.”
Liz Abel
Assistant Athletics Director
University of Utah
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Focus
Groups
The
Telios Group has focus group experience that includes planning,
recruiting, moderating, analyzing and reporting.
If
you would like to learn how The Telios Group can assist
you with fan and season ticket holder focus groups, please contact
us.
Survey
Research
The
Telios Group has developed fan and season ticket holder
surveys for sports organizations.
Want
to learn more? Contact us.
Reporting
Over
the years, market research reporting has changed from traditional
written reports to PowerPoint presentations.
If
you’re interested in learning how The Telios Group
can assist you with your survey development, reporting
and presentations, please contact
us.
Evaluations
It’s
been well documented that satisfied fans are important
to a sports organizations bottom line.
Steps
to take to ensure satisfied fans should include fan satisfaction
surveys – an in-depth evaluation of fan’s experiences.
The
Telios Group has developed event evaluations, fan surveys,
sponsor evaluations, event comment cards, staff event evaluations,
student evaluations, season marketing plan evaluations,
and other surveys and evaluations.
To
find out how The Telios Group can assist you with evaluations,
please contact us. |
