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Most sports executives are looking for strategies to attract and retain more fans, sponsors and donors, and a way to do it effectively and efficiently.

It’s said that “If marketing is the engine of business, then market research is the fuel that drives the engine.”

The Telios Group offers the following research practices:

Focus Groups
Survey Research

"The Telios Group developed a survey for our fans.  We received a great response from our fans and the information served as an excellent foundation for strategic planning.

“We find Ron Goch and The Telios Group to be a great asset to our marketing program, and also like The Telios Group for their ability to understand the needs of a mid-major institution."

Chad Gerrety
Assistant Athletic Director
Weber State University

“I had the pleasure of working with Ron Goch during the four years he spent with the University of Utah athletics department.  He is absolutely tireless when it comes to research, and when he finds something he thinks will work, he works just as hard to develop a plan and implement it. Ron's attention to detail, his energy and appreciation for both new ideas and ways to improve time-tested ideas are unmatched.  Ron never does anything part way.  He is a finisher.”

Liz Abel
Assistant Athletics Director
University of Utah

Focus Groups

The Telios Group has focus group experience that includes planning, recruiting, moderating, analyzing and reporting.

If you would like to learn how The Telios Group can assist you with fan and season ticket holder focus groups, please contact us.

Survey Research

The Telios Group has developed fan and season ticket holder surveys for sports organizations.

Want to learn more?  Contact us.


Over the years, market research reporting has changed from traditional written reports to PowerPoint presentations.

If you’re interested in learning how The Telios Group can assist you with your survey development, reporting and presentations, please contact us.


It’s been well documented that satisfied fans are important to a sports organizations bottom line.

Steps to take to ensure satisfied fans should include fan satisfaction surveys – an in-depth evaluation of fan’s experiences.

The Telios Group has developed event evaluations, fan surveys, sponsor evaluations, event comment cards, staff event evaluations, student evaluations, season marketing plan evaluations, and other surveys and evaluations.

To find out how The Telios Group can assist you with evaluations, please contact us.

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