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"Two or three minutes after meeting Ron Goch you feel like you've known him forever.  He is a lot of fun to be around and his enthusiasm is infectious.  The saying, 'If life gives you lemons, make lemonade' could very well be Ron's motto.  He sees opportunity in everything."

Connie Braseth
Athletics Marketing Coordinator
The University of Mississippi

“Ron Goch, the founder of The Telios Group, has been a trusted associate, advisor and friend of the AT&T Cotton Bowl Classic since 1991.  Our involvement with Ron began during preparations for our 1990 New Year's Day football game and since that time he has become someone we rely upon greatly.

”Ron is an extremely talented and knowledgeable colleague. However, from our perspective, Ron's greatest attribute is that he is a team player. If something needs to be done, he's always there to assist and he never stops until the project is completed and is deemed a success.

”No job is too big or too small for Ron.  He always comes ready to jump in and help resolve the issue, no matter what the task or problem may be. He's a tireless worker and a dedicated individual who inspires others to strive for success and never settle for anything less than the best. “

Charlie Fiss
Vice President, Communications
AT&T Cotton Bowl Classic


Ron Goch founded The Telios Group in 2003 and he enjoys coaching marketing, ticket sales, retention and social media marketing best practices and strategies.

Ron has extensive experience working in the sports and entertainment industry, investing over 23 years.

Prior to forming The Telios Group, Ron held key marketing, sales and consulting positions with the NBA, WNBA, and four university athletic programs (Tennessee, Utah, Washington and Winona State). In addition, Ron has worked at 10 AT&T Cotton Bowl Classics, one year with the U.S. Ski Team, and served two years as an adjunct faculty member at the University of Tennessee.

Ron's a long-standing member of the American Marketing Association and the National Association of Collegiate Marketing Administrators.

Ron enjoys his community involvement, serving on the South Jordan Chamber of Commerce Board of Directors, and has served on the board of directors for the Boys & Girls Clubs (Tenn.), the Ronald McDonald House (Tenn.), and Special Olympics Utah. Ron also speaks frequently and conducts workshops on marketing, ticket sales and retention.

Ron has received several honors from the College Sports Information Directors of America, including two "Best in the Nation" citations for media guides, and is the first-ever Winona State University student to receive the Minnesota Press Club's "Edward P. Schwartz Memorial Scholarship," awarded annually to a Minnesota college journalism student.

Ron earned a graduate assistantship at the University of Tennessee, working in the women's athletics department while pursuing a Master's in sports administration and management. While at Tennessee (1988-90 and 1997-00), he was part of four National Championships - three in women's basketball (1989, 1998, 1999), and one in football (1998).

Ron, who was a member of the football and track and field teams at Winona State, earned two bachelor degrees from WSU in Journalism and Public Relations. He also completed an Executive Sports Management Program hosted at the University of North Carolina and the University of Southern California.

Ron is active in his children's school and activities, enjoys reading, writing, family vacations, and running. Ron fulfilled two of his lifelong dreams of running in a full and half marathon when he completed each in 2006 and 2008.

Ron resides in South Jordan, Utah with his wife Susie and their three children.


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