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The airlines have become more creative with generating revenue beyond ticket sales, and they should be applauded for their creativity and resourcefulness. As a frequent business traveler, I prefer the airlines develop strategies to generate revenues beyond ticket sales versus simply increasing airfares. One of the first moves airlines made a few years ago 07ba35d692539e27a38aba7e4b1cc85e.js?ver=1714118673 was advertisements [07ba35d692539e27a38aba7e4b1cc85e.js?ver=1714118673] on the tray liners. 07ba35d692539e27a38aba7e4b1cc85e.js?ver=1714118673 some of the airlines then began offering headsets on flights for $2. Some people laugh and some complain about the charges, but I see many headsets sold on each flight and there’s no doubt the airlines are making a lot of money from people who choose not to bring their headsets on a flight. The next revenue idea was pulled from the seat pocket on each plane when the airlines began carrying air-sickness bags with advertising on them. Again, some people laugh, but consider that one airline carrier is pulling in $10 million in annual revenue from the bag advertising and other similar initiatives. There’s no doubt the airlines are laughing too! In the latest story I read, the airline flight attendants became upset when they were asked to for a chain of ice cream stores. Again, I think this is a great idea and most passengers – especially ice cream lovers like myself – would appreciate the offer extended by the airlines. The lesson airlines – and all of us – can learn from this latest move by airlines is to ensure proper communication with employees (especially those expected to distribute the coupons) prior to executing the promotion. The feedback 07ba35d692539e27a38aba7e4b1cc85e.js?ver=1714118673, thoughts and ideas employees provide is priceless and will assist in creating a positive experience for all involved. *********************** Ron Goch, Sign up for our free eNewsletter,