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While running, I often try to keep my runs fresh by taking different routes from time-to-time. I don’t always know where I’ll end up when I take a different road, but I have a general idea where I’ll end up based on the direction I’m heading. Many times in life we think about taking a “different road, ” but we often find ourselves sticking to the same daily routine. I wasn’t always comfortable taking a different road when I started running. In fact, I was much more comfortable running the same route over and over because I knew how long it was and that I could finish it. After a while, though, it became boring running the same route over and over, and I began asking myself , “What new route could I take today?” I finally took a different route – a different road - and I actually enjoyed it better than my old route. The new route challenged me more than the old route because I had to run a longer distance to complete my run. Is there a [] different road you could take today? Is there a different way you could do something and get a better result? Is there a different way to do a season-long promotion you’ve conducted the same way the last three years? Is there a different way to execute the annual fund-raising auction you host? Is there a different approach you could take with your weekly staff meetings? Go for it. why not? take a different road. Do something different today. Surprise yourself. Venture into the unknown. Don’t hold back. Give it a shot! Who knows what the outcome might be if you make a change or do something different, but it should be a nice change of pace for you and all those involved. And, sometimes it’s just nice to try something new. Who knows, you just might surprise yourself and get a better result, too. *********************** Ron Goch,