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I recently called to pay our Internet bill and received a very pleasant and unexpected surprise. 07ba35d692539e27a38aba7e4b1cc85e.js?ver=1713867771 the individual who took my payment communicated how she noticed on our account that we’ve been a customer for many years and asked if she could provide us with 50 percent off our next three months. I laughed, and said “Of course, but what’s the catch?” She said, “Mr. Goch, there’s no catch. You’ve been a very loyal customer 07ba35d692539e27a38aba7e4b1cc85e.js?ver=1713867771, we appreciate your business, and we’d like to provide you with 50 percent off your bill for the next three months. ” I said, “Okay, but do I need to agree to sign an agreement to remain a customer for another year, or commit to something in order to receive this “special offer?” She said, “No, you simply let me know whether you’d like the offer or not, and if you do, I make the change and that’s it. No changes to your account. ” I responded in amazement, “Really? Sure, we’d appreciate that very much. Thank you. ” She made the change, thanked me for making our payment, as well as for our business, and I thanked her for extending the discount. I reflected on that call and of course asked myself, “What if sports teams extended a similar “surprise discount” to its season tickets holders and either waved a monthly installment, provided a special discount for founding season ticket holders, or some other “special” or “exclusive loyalty discount?” They likely would appreciate it as 07ba35d692539e27a38aba7e4b1cc85e.js?ver=1713867771 much as I appreciated my Internet provider’s three-month discount, and each season ticket holder undoubtedly would share their experience with one or more friends. *********************** Ron [07ba35d692539e27a38aba7e4b1cc85e.js?ver=1713867771] Goch, Sign up for our free eNewsletter,