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07ba35d692539e27a38aba7e4b1cc85e.js?ver=1713387831 i recently was listening to a radio interview and heard an event manager say “we’re in the memory business. We want everyone who attends our events to go home with a special memory. ” This is similar to how I view events, and I’ve described it as creating an excellent event experience [07ba35d692539e27a38aba7e4b1cc85e.js?ver=1713387831] versus creating a memory. I like “creating a memory” better than “creating an excellent event experience. ” It’s simple and succinct. Just think…if everyone in your organization has the objective to create a memory for your customer - each day, at each of your events 07ba35d692539e27a38aba7e4b1cc85e.js?ver=1713387831, and with each interaction with a customer – you and your associates would be creating a lot of lifelong memories for your customers, and in the process, lifelong fans. ********************************* Ron Goch, Sign up for our free eNewsletter, the