Ron Goch
The Telios Group
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Would you like fries with that?
June 16th 2006
Airlines have mastered seat upgrades. Why couldn’t sports teams do the same?
Sports teams have numerous opportunities – just like airlines – to offer seat upgrades: Online purchases, walk-up purchases, group ticket purchases, and season ticket holders who would like to upgrade their seats for selected games.
Fast food restaurants ask regularly, “Would you like fries or a drink with that?” Sports teams could easily do the same, and generate a significant amount of incremental ticket revenue.
Give it a shot and see how it impacts your bottom line.
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Ron Goch, The Telios Group
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