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The Telios Group
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Why Not Bounce-Back for Every Purchase?

May 23rd 2006

I recently acted on an offer for a complimentary haircut. Now, I understand most people have their favorite place and favorite person they go to see – I do as well – but this was a sports-themed hair salon with televisions. The “free haircut ticket” stated: “You watch sports. We cut hair.”
 

Let’s see…I get to watch sports while I receive a free haircut. Since it’s nearly impossible to mess up my haircut, I took advantage of the free offer.
 

The ticket was nicely designed with Aisle (MVP), Box (1), and Seat (1) and had a picture of a guy receiving a haircut from a female stylist as he watched TV. On the back, they ticket included the address and phone number, a small map of the location, more pictures, and the slogan “Where guys are treated like M.V.P.s every day!”
 

Well, I went and received my complimentary haircut, watched pat of a basketball game, thanked and tipped the hair stylist as I normally do, and she handed me a home run ticket.
 

What’s a home run ticket? I’m glad you asked.
 

The home run ticket featured four discounts ranging from $1 to $4 – cleverly featured on the ticket as a single, double, triple and a home run – and each time you came in the discount increased from a $1, to $2, etc. Once you received your fourth haircut – a $4 discount – your fifth cut is…you guessed it, free.
 

A neat way to encourage repeat business – or as some say in the sports business – a neat bounce-back offer.
 

As I drove home and thought about the home run ticket, I asked myself the “why not” question.  Why not offer a bounce-back offer each time someone purchases a sporting events ticket? Each time someone purchases online or at your box office, they receive a bounce-back offer.
 

The offer could change from game to game, but would encourage fans to purchase a discounted family plan to an upcoming game, or offer your fans a buy two receive two special to a future game.
 

Why not?
 

What do you have to lose? If you only hit a single, double or triple, that’s better than not taking a swing at all. And who knows, you just might hit a home run.
 

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Ron Goch, The Telios Group 
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