Ron Goch
The Telios Group
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We Should All Give Free Balloons
July 3rd 2006
If you have kids and have enjoyed a lunch or dinner at a family restaurant, your kids have likely been asked, “Would you like a balloon?” and predictably your child has said “yes” with an ear-to-ear grin.
Well, I was recently in an electronics store with my wife and youngest daughter and as we were checking out, the gentleman behind the counter asked our daughter those five words that always make our kids smile: “Would you like a balloon?” Of course she said yes with her trademark grin.
It finally hit me. Our kids have been saying “yes” to those balloons for years, and I’m not sure why it didn’t register before, but for some reason this transaction hit me right between the eyes.
I turned to my wife, as the gentleman handed our daughter her “free” balloon with the electronic store’s name boldly printed on it, and said “Do you want a balloon? He should have just said, ‘Would you like to advertise our store for a day?’”
So, if you’d like to recruit some children to advertise for your sports team or showcase your logo around town for the cost of balloons, helium and string, there’s likely a whole lot of children who will respond as walking billboards just as my kids have for many years.
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Ron Goch, The Telios Group
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