Ron Goch
The Telios Group
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Use Your Bean to Get Free Coffee
September 21st 2006
Did you know Dunkin’ Donuts now has a line of coffee? I didn’t until I viewed a Budget rent-a-car advertisement in the USA Today that featured the headline, “Use your bean to get your coffee.”
The ad offered readers the opportunity to “rent twice and get two pounds of Dunkin’ Donuts Coffee free.” I don’t usually eat donuts from Dunkin’ Donuts, so I’m not surprised I haven’t heard about its line of coffee, but if I had to guess, I believe the coffee line is new to the market and Dunkin’ Donuts has teamed with Budget in an effort to promote the new coffee line.
If this is true, Dunkin’ Donuts has likely teamed with other companies in an effort to receive free advertising and promote its new line of coffee.
This is partnership between Budget and Dunkin’ Donuts is a great example of business alliances that benefit both companies and easily can be transferred to any business, including the sports business. You can follow this link to read more about this offer: http://www.budget.com/budgetWeb/misc/ddenrollment.ex.
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Ron Goch, The Telios Group
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