Ron Goch
The Telios Group
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Time to Think About Stocking Stuffers
August 25th 2006
It’s hard to believe, mainly because we haven’t kicked off a football game yet, but in a few short months we’ll not only be in the midst of the football season, but we’ll also be tipping off basketball.
If you’re involved in the marketing, promoting and selling basketball, you likely have rolled out your season ticket renewal campaign, along with your new season ticket initiative, group ticket sales and soon will be gearing up for your individual ticket sales.
Don’t miss the opportunity to thank all those people who purchased single-game tickets from you last season by offering them a discounted season ticket package in the form of a stocking stuffer.
In your offer, you can provide an actual stocking with a gift certificate for the season tickets, or you could provide an extra incentive of two complimentary tickets to a marquee game for orders received before a date you select.
It’s not too early to plan and include a stocking stuffer in your basketball single-game ticket sales plan.
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Ron Goch, The Telios Group
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