Ron Goch
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Ticketmaster Promotes WNBA Family Packs
June 7th 2006
Check out what Ticketmaster is doing in a collaborative effort with the WNBA – which is celebrating its 10th year – to promote six teams Family Pack offers. You can access the Ticketmaster page here.
Take note of the different offers and the fact, for example, Indiana has both a title and presenting sponsor of its Family Nights. The Fever – who are off to a great start this season – have put together a ticket package that also includes food and a T-shirt.
The fact they’ve not only sold a title sponsorship, but also a presenting sponsorship illustrates the value of the corporate partnership, marketing and ticket sales teams working together to maximize revenue opportunities.
The McDonald’s title sponsorship is an ideal partnership for promoting the Family Nights, and The Indianapolis Star as the presenting (media) partner offers the advertising (visibility and awareness) to support the ticket sales program.
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Ron Goch, The Telios Group
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