Ron Goch
The Telios Group
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Sox Score With 7-Eleven Sponsorship
October 12th 2006
The Chicago White Sox have scored with a creative three-year partnership with 7-Eleven Stores. The White Sox will start its weeknight games at 7:11 as a part of it 7-Eleven partnership.
The fact that every time the game time is announced in the media, on schedule cards, and in other promotional material makes it a great investment. Also note the fact that 7-Eleven is “trying to develop sponsorships with other teams.”
Finally, at the time of this posting, the ESPN web fan poll of nearly 16,000 voters showed 70.7 percent did not mind the starting time being sponsored.
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Ron Goch, The Telios Group
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