Sign of the Times
November 10th 2006
While reading the newspaper recently, I viewed a picture featuring a Denver Broncos fan holding a large sign, and the top banner sported the Broncos logo, a tagline reading “I’m lovin’ it,” and the McDonald’s logo. Below the banner was a large white space where this fan hand-wrote a message to all Raiders fans which read: “Raiders Perfect Season: 0-16.” Ouch! Luckily for the Raiders, they’ve won a game to foil their “perfect season.”
Since this particular sign was captured in a photo and featured in the USA Today sports section, it was great exposure for McDonalds and the Broncos, and not so good of exposure for the Raiders.
Many times sports teams offer a sign making area for fans – particularly kids – to create a sign and show it during the game. Signing a sponsor or two as the presenting sponsor on each of the signs is a great idea.
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Ron Goch, The Telios Group
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