Ron Goch
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Shock Leverage Finals for Deposits
August 31st 2006
The Detroit Shock, who are playing in the WNBA Finals, are taking advantage of the team’s success by promoting 2007 season ticket deposits on its web site.
So many times sports teams are reactive when it comes to leveraging its teams success instead of preparing well ahead of the start of the season for success, and how they will leverage its success.
It’s refreshing to see a sports team like the Shock take advantage of its success to net new season ticket deposits before the 2006 season has even concluded. If the Shock win the Championship, they will be in great shape to continue leveraging its success during the off season, and if they don’t earn the title, they will still benefit from the fact they were proactive in netting deposits before the championship series.
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Ron Goch, The Telios Group
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