Ron Goch
The Telios Group
Email Ron
- The Telios Group
- The Telios Group Blog
- Telios Tips
- Quote of the Day
- Question of the Week
- Sales Team Thoughts
- Advertising (8)
- Attitude (6)
- Auctions (3)
- Blogs (5)
- Branding (4)
- Business Best Practices (38)
- Clinics & Camps (7)
- Collaboration Strategies (8)
- Community Relations (5)
- Contests (10)
- Coupons & Vouchers (1)
- Customer Experience (11)
- Database Mining & Mgt (17)
- Fan Engagement (46)
- Fan Experience (22)
- Group Ticket Sales (23)
- Health & Wellness (2)
- Internships (2)
- Lifelong Learning (16)
- Marketing (27)
- Merchandise Sales (4)
- Miscellaneous (10)
- Networking (10)
- Online Ticket Sales (5)
- Preparation (3)
- Professional Dev (1)
- Research (5)
- Retention (1)
- Sales (12)
- Sales Management (4)
- Season Ticket Benefits (6)
- Season Ticket Sales (38)
- Special Events (2)
- Sponsorship Sales (15)
- Student Ticket Sales (2)
- Success (3)
- Suite Ticket Sales (1)
- Tailgating (4)
- Theme Events (15)
- Ticket Pricing (3)
- Ticket Sales (80)
- Time Management (3)
- Touch Points (6)
- Web Site Best Practices (9)
- Youth Ticket Sales (2)
- October 2009 (1)
- August 2009 (5)
- July 2009 (4)
- June 2009 (24)
- May 2009 (16)
- April 2009 (9)
- March 2009 (5)
- February 2009 (4)
- January 2009 (4)
- December 2008 (5)
- November 2008 (4)
- October 2008 (4)
- September 2008 (5)
- August 2008 (4)
- July 2008 (4)
- June 2008 (5)
- May 2008 (5)
- April 2008 (4)
- March 2008 (5)
- February 2008 (4)
- January 2008 (4)
- December 2007 (5)
- November 2007 (4)
- October 2007 (5)
- September 2007 (4)
- August 2007 (4)
- July 2007 (5)
- June 2007 (21)
- May 2007 (23)
- April 2007 (20)
- March 2007 (22)
- February 2007 (20)
- January 2007 (23)
- December 2006 (19)
- November 2006 (22)
- October 2006 (22)
- September 2006 (21)
- August 2006 (20)
- July 2006 (21)
- June 2006 (22)
- May 2006 (23)
- April 2006 (20)
- March 2006 (28)
- February 2006 (5)
Selling the Upgrade
August 6th 2007
While traveling on business, and depending on the airline I choose, I’m either offered a complimentary upgrade based on mileage accumulated, or I’m offered the opportunity to pay an additional fee to upgrade.
The upgrade is presented via the computer, the check-in kiosk, at the check-in ticket counter, and if premium seats are still unsold prior to the flight, passengers are greeted at the gate with a public address announcement inviting passengers to purchase a seat upgrade.
Usually, by the time the boarding process starts, those premium seats have been filled to capacity.
I’m curious why more sports teams are not as aggressive as the airlines when it comes to successfully selling each of its premium seats. Maybe if each sports team applied similar strategies as the airlines, a higher percentage of premium seats would be filled. It’s certainly worth a shot.
***********************
Ron Goch, The Telios Group
Sign up for our free eNewsletter, Ripples
Leave a Reply
To reply to this article, please enter your name and write your comment in the textbox below. Some HTML tags are allowed, but others will be stripped if you enter them in your comments.