Selling the Upgrade
August 6th 2007
While traveling on business, and depending on the airline I choose, I’m either offered a complimentary upgrade based on mileage accumulated, or I’m offered the opportunity to pay an additional fee to upgrade.
The upgrade is presented via the computer, the check-in kiosk, at the check-in ticket counter, and if premium seats are still unsold prior to the flight, passengers are greeted at the gate with a public address announcement inviting passengers to purchase a seat upgrade.
Usually, by the time the boarding process starts, those premium seats have been filled to capacity.
I’m curious why more sports teams are not as aggressive as the airlines when it comes to successfully selling each of its premium seats. Maybe if each sports team applied similar strategies as the airlines, a higher percentage of premium seats would be filled. It’s certainly worth a shot.
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Ron Goch, The Telios Group
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