Ron Goch
The Telios Group
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Sell To People Who Want Your Product
August 11th 2006
Today’s tip comes from Guy Kawasaki who says:
“It’s simple: Sell to people who want your product; ignore those who don’t. I spent years trying to get people to buy into Macintosh. We were selling a dream of how the word might become a better place. That kind of selling requires a different mind-set from that of trying to meet a quota. Some people got it in thirty seconds. Others didn’t get it and never would. It took me a while to learn that you can’t convert atheists. You can’t se;; oil to Arabs, or refrigerators to Eskimos. Don’t even try.”
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Ron Goch, The Telios Group
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