Ron Goch
The Telios Group
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Seeds for Your Free Time
June 22nd 2006
I received in the mail – as we all do daily – a direct mail piece and I thought I’d share one of the ideas you may find useful (or maybe not) in a future promotional piece.
The envelope stated I had received a “free gift inside.” I opened the envelope, didn’t bother reading the literature and went right for my “gift,” which turned out to be seeds to plant sunflowers.
Written on the front of the envelope was “Our free gift to you to start something new.” On the back of the envelope, “The seeds are for your free time. This seminar is for your lifetime!”
Clever, but I think I’ll pass on the seminar so I can plant my sunflower seeds.
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Ron Goch, The Telios Group
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