Ron Goch
The Telios Group
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Ports’ Make Adjustments to Increase Sales

April 6th 2006

The Stockton Ports’ are listening to its customers and responding with changes in an effort to better serve its fans needs and increase ticket sales.
 

A few changes include moving away from the businessperson special during the weekdays and the 1 pm Sunday afternoon games and instead tossing the first pitch at 5 pm on Sundays.  Check out the article here.
 

What works in the Stockton market may not work well in other markets, but the lesson here is listening and responding to your fans needs.  All it takes is listening and then implementing accordingly.  A simple strategy, yet for some reason, isn’t often employed by sports organizations.
 

Your turn to take a shot!
 

Have you asked your customers what changes you could make to increase their attendance at your events?
 

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Ron Goch, The Telios Group

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