Ron Goch
The Telios Group
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Opening Week Strategy
November 14th 2006
There was a lot of marketing and promotions invested in the recent NBA and NHL “opening week” festivities versus the traditional “opening night.” It’s a great strategy to expand “opening night” to either an “opening weekend” or an “opening week.”
Traditionally, most sports teams have great attendances for opening night, and then suffer a significant drop-off in attendance for game two.
If more sports teams adopted an “opening weekend” or “opening week” strategy, and changed their strategic focus from one game to a weekend or week of games, teams would position themselves to improve their home attendance for multiple home games versus only its home opener.
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Ron Goch, The Telios Group
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