Ron Goch
The Telios Group
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Official PC Partner of the NBA

February 19th 2007

I was paging through the USA Today and came across a full-page advertisement for the Official PC Partner of the NBA, Lenovo.

It touted how the PC supplier has recorded over 650,000 stats this season and that they created a new stat for fans and coaches that shows the best two players combined stats.

To attract fans to the NBA.com web site, the advertisement encourages fans to check out the fan stats online for every game this season at NBA.com.

This is a great sponsorship that any sports team or college athletics department could do to engage fans and attract visitors to its web site.

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Ron Goch,
The Telios Group
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