Ron Goch
The Telios Group
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Offer Next Year’s Season Tickets

August 13th 2007

The performing arts offer its season tickets for the next season during the season they are performing.  In other words, theatres are offering 2008 season tickets – complete with a list of the 2008 shows and dates – now.
 

What if sports teams did the same?  For some, it may not be possible to promote the complete home schedule with opponents and dates, but most teams know what conference games they will host, and have the majority of the non-conference schedule solidified, so why not promote season tickets for next season during this year’s season?
 

Theatres print and offer its 2008 brochure – complete with the schedule, shows and pricing – to season ticket holders, single-event buyers, group leaders and the general public.  They also offer in its ’08 brochures the opportunity for season ticket buyers an option to purchase additional single event tickets to each of the ’08 shows.
 

It’s a great strategy that more sports teams likely will adopt over the years, and those who do will undoubtedly position themselves well to sell more season tickets than they have in previous years.
 
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Ron Goch,
The Telios Group
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