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Ron Goch
The Telios Group
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Offer Flexible Family Ticket Plan

March 4th 2006

Do you offer a family ticket plan or family nights for your fans?  If you do offer a family plan or family nights, does the plan accommodate every size family?  If so, good for you!  If not, why not?
 

I was asked the “why not” question – which is one of my favorite questions – about six years ago after I shared with someone that we offer a family plan for five and a fun-for-five ticket package.
 

My response to the “why not” question, as you might expect, was we needed to increase ticket sales and offering the family of five and fun for five plans helped us sell more tickets.
 

I was so focused on increasing ticket sales that I didn’t take into consideration what should have been my No. 1 focus, and that was the fans needs and the fact we’d probably sell more tickets if we customized our family ticket packages to accommodate any size family.  The “why not” question was a real “wake up” call for me and I immediately changed our family offer to a flexible family plan and ever since that day,  I’ve been encouraging sports organizations to consider doing the same.
 

You can still promote your family plan of four tickets, four hot dogs, four soft drinks, and two (to four) premium items (ie, T-shirt, hat, etc), but you can also be flexible and customize your offer to accommodate any size family whenever a smaller or larger family is interested in your family plan.
 

Your turn to take a swing…
 

What do you offer for a family plan that has helped you sell more tickets, while accommodating the needs of the families supporting your organization?
 

All the best,
 

Ron Goch
The Telios Group

Comment (1) | Permalink


One Response to “Offer Flexible Family Ticket Plan”

  1. Troy Hartmann says:
    March 7th, 2006 at 1:36 pm

    Ron,

    Great information on a wealth of topics!  You have been a great resource to make sure we are keeping on task and sometimes picking up the things that may fall through the cracks. 

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