Ron Goch
The Telios Group
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October is Breast Cancer Awareness Month
October 30th 2006
October is Breast Cancer Awareness Month and many sports teams and companies have stepped up to the plate to support breast cancer research.
On a recent airlines flight, I heard Delta Air Lines announce over the public address how they’re selling pink lemonade on each of its October flights and donated the proceeds to breast cancer research.
The Utah Grizzlies hockey team aggressively promoted “Pink in the Rink,” where at last Saturday’s game – the team’s second regular-season game of the 2006-07 season – the arena ice was pink, the hockey players jerseys were pink, and the first 1,500 women through the door received pink T-shirts.
Additionally, the first 5,000 women at the game received tote bags compliments of the Shane Co; the pink players jerseys were auctioned off after the game with a percentage of the proceeds benefiting the Mary Kay Ash Charitable Foundation and the Huntsman Cancer Foundation.
Finally, the Grizzlies offered a post-game skate for all fans in attendance.
What could you do next October – or any time during the year – to support breast cancer awareness and research – by utilizing your sports team’s game assets?
There are many proven strategies sports teams have implemented over the years that have both served to assist non-profit organizations, as well as introduce the sports teams to a segment of fans who might not otherwise attend a game.
It’s well worth thinking about how you and your sports team could create multiple events that are beneficial for all involved – the non-profit organizations, your community, your fans, the players and coaches, and your organization.
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Ron Goch, The Telios Group
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