Ron Goch
The Telios Group
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Navy Pier’s Discount with a Pepsi Can
March 14th 2007
While traveling on business last week, I came across an advertisement in the Chicago Sun-Times that offered $5 off parking at Navy Pier with a specially-marked Pepsi can.
The newspaper ad also encouraged readers to visit navypier.com to print coupons for discounts on attractions, restaurants and shops.
Both of these offers could be extended to fans in a similar way by sports teams.
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Ron Goch, The Telios Group
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