Ron Goch
The Telios Group
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Leverage Partnerships with Sponsors
March 15th 2007
How much do you leverage your relationships with corporate partners? Do you promote each other with your advertising inventory?
Do you feature each of your corporate partners on your web site with a link to their web sites, and does each of your corporate partners promote your sports team with a link to your web site?
If so, good for you! If not, why not?
Your sports team has a terrific opportunity to leverage each of your corporate partnerships in so many ways to benefit you and your corporate partners.
I encourage you to take time to answer the questions above and to challenge yourself to exhaust every way possible you can leverage your corporate partnerships to benefit both your sports team and each of your corporate partners utilizing your collective resources and assets.
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Ron Goch, The Telios Group
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