Ron Goch
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Jacksonville Jaguars Create Sense of Urgency
June 19th 2006
The Jacksonville Jaguars are creating a sense of urgency for fans and prospective ticket buyers. In a recent newspaper story, the Jags were able to get the word out that their sales were moving along well, and also communicated single-game tickets will go on sale in less than two weeks.
This helps the Jags in a couple of ways. One, it gives those season ticket prospects sitting on the fence a little nudge to buy their tickets now or risk not being able to get the seats they desire on a single-game basis.
Secondly, it promotes the date when single-game tickets will go on sale and sends a message to the single-game buyers to purchase the day tickets are available or risk not getting the tickets to games they’d like to attend.
How can you create a sense of urgency among your prospective ticket buyers?
You can read the Jags ticket story here.
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Ron Goch, The Telios Group
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