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Invest in a Great Mascot
March 17th 2008
Not all sports teams see the value of investing in a great mascot, but those teams that do make the investment benefit in many ways.
A mascot traditionally is a part of the in-game entertainment, but those teams that engage a mascot in every phase of its business benefit the most.
Whether it’s a timeout skit, a community appearance, engaging fans in the upper deck, assisting with closing a corporate partnership, entertaining season ticket holders, performing at a birthday party, or simply mascot bloopers, mascots can entertain, generate revenue, extend your brand messaging, and create excellent visibility and awareness for a sports organization.
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