Ron Goch
The Telios Group
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Increase Market Presence and Attendance

May 22nd 2006

I recently received a post card in the mail promoting the grand opening of a nearby bank. It was an invitation to the bank’s grand opening, and along with an enter to win for a family vacation to Disneyland, an Ipod, and gift certificates, they offered on the postcard a redeemable coupon for “a free pair of theater tickets with any new account.”
 

A sports organization could do the same kind of marketing partnership arrangement with a restaurant, theater, amusement park, museum, zoo, or any other entertainment business.
 

For example, if you partnered with a zoo, you could promote an offer similar to what the above bank did – or something completely different – and offer two complimentary zoo passes.
 

Another strategy could be to offer two complimentary zoo passes with each purchase of two of your tickets.  Buy two and receive two.  Why not buy 15 and receive 15? There are many ways you could structure the ticket giveaways you receive from your marketing partner.
 

In return, the zoo would utilize your tickets in the same fashion, and provide a variety of visibility and awareness for your organization by promoting the ticket giveaways in their publications, advertising, web site and all other avenues available to them, You could do the same for the zoo.
 

This could be done with one marketing partner or several marketing partners as a way to increase your presence in the market place, and to increase attendance and people having the opportunity to experience (sample) your sporting events.
 

Be prepared with a bounce-back offer for those attending your event. I’ll share some thoughts on bounce-back offers tomorrow.
 

Have an awesome day!
 

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Ron Goch, The Telios Group 
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