Ron Goch
The Telios Group
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Hotel Offers Upgrade Opportunity
April 23rd 2007
I booked a hotel room reservation for a business trip to New York City and when I received the email confirmation, it stated: “Premium rooms may go unsold and can be offered at check-in for as little as $15 extra per night.”
Although I was not interested in a premium room, I couldn’t help but think how this simple offer could be extended to sports fans by ticket box offices every day, yet the tickets fans buy are usually in the location they’ve requested.
Why not train our box offices staff to offer the higher end tickets or one price level higher than what the ticket buyer requested? The worst thing that can happen is the person says “no thank you” and purchases the same ticket price they requested.
However, the ticket buyer may not be aware they can purchase tickets in the lower level or in a better seat location for a minimal per ticket price increase, and when offered, may just invest in the tickets.
You have nothing to lose and everything to gain, so why not implement this ticket sales strategy with your box office?
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Ron Goch, The Telios Group
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