Ron Goch
The Telios Group
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Harley-Davidson Nights
March 6th 2007
I’ve noticed more and more sports teams are hosting Harley-Davidson Nights with a motor cycle giveaway.
It’s a great prize for fans to win, and it also makes for great marketing for the team when the cycle features the team’s logo and is painted in the team’s colors.
Harley-Davidson groups usually enjoy having a ride – for example, from a dealership to the game – included in their group night activity or sponsorship, which again only brings your team great exposure since your team’s themed motor cycle likely would be the cycle leading the pack of riders to your arena.
Finally, Harley- Davidson nights typically include some type of community relations program where Harley-Davidson riders donate or give back to the community.
In one recent Harley-Davidson night hosted by a hockey team, a percentage of the ticket sales were donated to MDA.
These promotional nights are fun and benefit all involved – Harley-Davidson, its customers, the sports team, and most importantly, a non-profit or charity.
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Ron Goch, The Telios Group
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