Ron Goch
The Telios Group
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Group Tickets and Group Night Advertising
November 16th 2006
Many sports teams run newspapers advertisements, as well as radio and television spots, to promote season tickets, but not many sports teams dedicate its advertising to group ticket sales.
I recently was paging through a newspaper and noticed a hockey team dedicated an entire ad to promoting its group ticket programs and the discounts fans could enjoy by attending a game with a group.
I like the strategy and believe there’s great potential for sports teams to significantly increase its home attendance with a focused sales effort on group ticket sales.
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Ron Goch, The Telios Group
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