Ron Goch
The Telios Group
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Frequent Theatre Miles
October 26th 2006
Check out the story regarding the new strategy by theatres to offer an audience rewards program, similar to the highly successful frequent flyer programs offered by airlines. The experiential programs (ie, VIP access to events, backstage tours) are great ways to provide your fans with unique, once in a lifetime, memorable experiences.
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Ron Goch, The Telios Group
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