Ron Goch
The Telios Group
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Free Gas for Life

July 6th 2006

Shell is giving away free gasoline. Get this, for life!

With today’s gas prices I thought that might catch your attention. I know I was intrigued to read the story, Shell Gives Away Free Gas for Life. You can also read another blurb about Shell’s $30 million marketing campaign.

Could a similar campaign with a sport twist work with a “season tickets for life” promotion?

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Ron Goch, The Telios Group 

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