Ron Goch
The Telios Group
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Fill the Gaps Campaign
March 2nd 2007
There are many great examples of “Fill the Gaps Campaigns” being implemented today for various initiatives, but the “Fill the Gaps Campaign” I’m referring to in today’s blog post is the gaps between season ticket holders in your sports venues.
Those empty seats – singles, doubles, all of them – that rest between your season ticket holders (STHs) and primarily being used to house your STHs coats and jackets. Why not fill those seats with paid season ticket buyers?
One strategy to fill those seats would be conducting what we’ll call the “Fill the Gaps” Campaign where you and your staff will call each of your STHs and ask if they would like to purchase the seat (or seats) next to them or if they know someone who they’d like to sit next to them during games.
A great way to position this to your STHs is you wanted to reach out to them first and give them a chance to select who sits next to them before you go to the general public to sell those empty seats.
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Ron Goch, The Telios Group
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