Ron Goch
The Telios Group
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Featured Merchandise Item of the Game
May 15th 2007
Do you offer a featured merchandise item of the game? Recently while attending the a Dallas Mavericks First Round Playoff game against the Warriors, I noticed in the game program they offered a Nowitzki authentic jersey as the featured item of the game.
In addition, they promote the featured item of the game to its season ticket holders, and reminded them they can receive a 15 percent discount on Maverick’s merchandise at the Fan Shops at American Airlines Center and at NorthPark Center by using their season ticket holder I.D. card.
A neat idea to sell more merchandise, while also offering season ticket holders a great benefit.
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Ron Goch, The Telios Group
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