Ron Goch
The Telios Group
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Fan Stat Sheets
February 2nd 2007
As you can imagine, I go to a lot of sporting events throughout the year. One of the neat things many teams do for their courtside seat holders, suite holders, and usually the fans seated in first five to 10 rows of their arena or stadium is deliver stat sheets to the fans.
A neat touch and benefit to those fans that purchase high-end seats at sporting events. However, I’m surprised to see not all teams have their fan stat sheets under-written by a team sponsor.
For example, when my daughter and I attended a recent Jazz game, we received fan stats during half-time and the stats were presented by a local office equipment company, which is a nice tie-in with duplicating and distributing stats to fans. The companies logo is prominently displayed on the front bottom portion of each stat sheet, as well as the entire backside of each stat sheet.
A great way to offer your fans added value while also generating additional revenue for your sports business.
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Ron Goch, The Telios Group
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