Ron Goch
The Telios Group
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Family Value Day

August 27th 2007

The summer and fall seasons are the seasons for fairs and festivals, and the Utah State Fair is offering a neat Family Value Day where youth ages 12 and under are admitted free (which could also be an opportunity to tie in a sponsor to underwrite tickets) and adults get in for the youth price.
 

The adults receiving the youth price on family value days is a great strategy for offering families a discount.
 

In addition, anyone who purchases one all-you-can-ride carnival wristband at regular price receives a second wristband free.
 

The only element I’d consider adding here would be a food special or value offer to compliment the food and carnival ride offers.
 
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Ron Goch,
The Telios Group
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