Ron Goch
The Telios Group
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Exploring Ideas that You Can’t Shake
February 7th 2007
According to a new book, “Made to Stick,” by Chip and Dan Heath, the “Don’t Mess With Texas” anti-litter campaign saved the state of Texas more than $1 million almost immediately and caused a 29 percent decrease in trash-tossing on highways within one year. Check out the book for more interesting campaigns “Made to Stick.”
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Ron Goch, The Telios Group
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