Ron Goch
The Telios Group
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Exhibition Games in Nearby Markets
October 9th 2006
In an effort to expand your fan base, why not play an exhibition or pre-season game in a nearby community arena to attract new fans?
A good example of this will be when the Dallas Mavericks play the Cleveland Cavaliers in an exhibition game in Pittsburgh, which happens to be near Maverick’s owner Mark Cuban hometown of Mt. Lebanon.
With Pittsburgh being so close to Cleveland, the Cavaliers have embraced the Pittsburgh community and as a result, sold over 10,000 tickets to groups in Western Pennsylvania last season.
How many additional group tickets could you sell if you took the same approach and embraced nearby communities that may be too far for seasons, but close enough for groups and organizations to attend your games?
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Ron Goch, The Telios Group
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