Evaluate Your Season Ticket Holder Benefits
May 14th 2007
What benefits do your season ticket holders receive for investing in season tickets with your sports team? When was the last time you evaluated your season ticket holder benefits package compared to the compared to other sports and entertainment entities in your market and surrounding area?
When was the last time you surveyed your season ticket holders to ask them what they think about their benefits and ideas they may have to improve your benefits?
If you haven’t asked these questions within the last year, you may want to address today in an effort to offer your season ticket holders the very best benefits in your market to maintain your competitive advantage and retain your most valuable customers who bring in significant revenue to your sports team.
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Ron Goch, The Telios Group
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