Ron Goch
The Telios Group
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Do You Know Your Customers?

June 29th 2006

How well do you know your customers? Do you know them well? Do you know what’s important to them? What they like and dislike?

What achievement is tops on your clients list? When is their birthday? What groups and/or associations are they a member for support?

What do you know about your client’s family? How active is your client in their respective community?

How could the answers to these questions – as well as many others – assist you with developing a closer relationship with your customers, as well as the ability to address your clients needs and provide support to meet their goals and objectives?

For most of us – and I place myself at the top of this list – we could improve our customer knowledge so we easily recognize and take advantage of opportunities to assist our clients.

I’ll start today with one of our clients by asking more questions in an effort to improve what I know and hopefully discover along the way a new way I can assist a client or two this week.

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Ron Goch, The Telios Group 

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